Media, Marketing,
& Product Design
Creative director, product manager, and content marketer with 10 years of expertise in scaling innovative content creation and product solutions for over 150 million customers; entrepreneur with 50+ successful collaborations and a business impact of over $500,000
01
MEDIA
Worked on 1000+ hours of content across various formats for curricular learning and social media, with expertise in building content strategies for scale
02
MARKETING
Developed brand and growth marketing plans for companies of all scales, while actively contributing to all stages of the funnel in the EdTech space
03
PRODUCT DESIGN
Collaborated with massive teams on various educational products, while directly overseeing crucial feature builds from a UI/UX and management perspective
BUT FIRST
A Little Bit of
What I've Done
Here's a chronicling of my hustles at BYJU'S, and of running my own studio, Design Crescendo.
01
PRODUCT DESIGN & MARKETING
ASST. vice president, BYJU'S
FEB '21 - PRESENT
Implemented email strategies for paid users, boosting retention and driving customer acquisition, while optimizing campaign costs and reducing overheads by 50%. Led product revamps for BYJU'S and Epic!, improving conversion rates, UX, and engagement, and launched a Shopify store, generating a new digital revenue stream of $150,000 monthly.
Directed a team of 450+ creators, managed rebranding and IP development across brands like Epic! and Toppr, led AI/AR R&D projects, and built high-converting landing pages. Managed 70 artists to develop 150+ books, created 350+ coding and 250+ English classes, and spearheaded YouTube/Instagram marketing.
learning experiences
PRINCIPAL DIRECTOR, BYJU'S
MAY '14 - FEB '21
Developed content formats like videos, live classes, quizzes, and games for 10+ products, localized 400+ hours of video and revamped 150+ games for Latin America, and delivered 350 hours of math videos and 800 live classes for BYJU'S Math Companion for grades 4-10.
Supervised the creation of 6000 interactive math applets using GeoGebra and Cocos, and led 120 creators to produce 400+ hours of 3D animated content and 50+ hours of Disney stories for BYJU'S Early Learn.
02
03
DESIGN & MARKETING
FOUNDER, DESIGN CRESCENDO
SINCE '14
Lead design, marketing, and creative initiatives offering content creation, course development, branding, and social media marketing services. Collaborated with clients such as Max Healthcare, Upstox, and Humans of Bombay on digital projects including website and app development, securing a consistent annual revenue stream of $60,000.
WRITER, ARTIST, VIDEO-MAKER
CONTENT CREATOR
SINCE FOREVER
Produce short films, co-author books, and create engaging content for social media platforms, with active presence on LinkedIn and YouTube, focusing on creative expression and storytelling
04
BYJU'S Projects
Other Projects
What else
I'm doing
These are some things I do on the side, to keep myself away from those extra few glasses of whiskey.
Selling pop culture posters
I run a D2C e-commerce business with an annual recurring revenue (ARR) of $5,000, featuring 120 SKUs of pop culture posters and traditional canvas paintings that I've designed.
SHOP
Developing film screenplays
Everyone loves a good story, I like telling one. With all that filmmaking exposure, it'd be criminal for me not to invest time in writing good fiction for screen.
YOUTUBE
Creating online courses
I sell a series of courses on media-related hard skills, brand marketing, content strategies, freelancing, and side hustling, to give back to the community everything I've learned.
COURSE
Building an AI product
Because of the obvious gaps I can see in the content creation space, I'm developing an AI tool that can enable users and creators to make content like it's eating a piece of cake.
Dreamvid.IO
