Depending on whether the offering was for a particular geography (LatAm, India, and the Middle East) or for a cohort format (1:1. 1:few, and 1:many), the approach in content creation as well as curriculum varied. The expectation was to create pipelines in an optimized manner by repurposing the same content and leveraging the same teams accordingly. After a thorough mapping of content based on the same we got down to building worlds and IPs to better fit content into storylines, and make them more engaging. This required creation of guidelines, art assets, environments and a bunch of reusability strategies to come up with scalable storylines. Additionally, an elaborate pipeline of storyboarding and applet creation was also set up to build interactivities on Cocos to promote speaking out in class, and enable peer-to-peer learning. While creating content at such massive volumes was definitely a challenge, another critical factor to account for was to build the content in an integratable manner with the platform, which had its own set of challenges. Overall, the process required us to create specific interactive templates like Show-and-Tell and Story Paneling to serve the purpose, making for a massive UI/UX learning as well. Other aspects that had to be accounted for were lesson plans and scripts for teachers to take classes more easily.