Dilip Buildcon
Writing a high-end project showcase video script for a massive construction company
EXPERTISE
Marketing
TEAM SIZE
15
PROJECT DURATION
1 Week
OUTPUT
Product video
ACHIEVEMENT
Goal
Dilip Buildcon, one of India’s leading construction powerhouse, required a montage video with all their latest projects captured in one place, with the objective of using it as a compelling argument for investments and a celebratory showcase for its entire organization. The aim was to create a visually engaging and informative narrative that effectively communicates the company's strengths and success stories.
Process
The expectation was to deploy a crew of 8-10 videographers across India, to capture visuals and footages of every single site, followed by editing and animating it all to create an informative and detailed output about each construction project and the grander impact of the company. A smaller unit of cameraman and researchers gathered all the necessary information about the company's projects and achievements, and interviewed key stakeholders. From a post-production perspective, the font and style were bare minimum with only key numbers and pointers flashing on-screen. With the kind of opulent footage available for each construction project, it only felt right to focus all of the viewer’s attention on just that.
Result
Everything, from script to screen, was set within a week. And the output? The high-end project showcase video effectively highlighted Dilip Buildcon's major achievements and industry-leading capabilities, exactly like how the founders hoped for. Not only did it serve as a powerful marketing tool that the upper management uses sections of for investor pitches, but it was also played on giant screens in various employee-centric events organized by the company, receiving widescale applause and appreciation.
