We began by understanding Venus Restaurant’s legacy and its target audience—families, young professionals, and traditionalists. Through research on competitors and current trends, we identified gaps in their digital presence, including the need for visually engaging content and a unified branding system. A detailed social media cadence was created to keep the engagement levels high. This included creating a combination of image carousels, basic reels, and high-quality live action reels every month. Each piece of content was curated to showcase Venus’ food offerings, behind-the-scenes glimpses, and community stories. We emphasized South Indian cultural elements through traditional recipes, festivals, and special menu promotions. A cohesive brand identity system was crafted that included logo usage guidelines, color palettes, typography standards, and design elements. Additionally, a wide range of social media content topics were thought of to drive community engagement. We focused on fostering user-generated content through giveaways, opinion polls (e.g., "Idli vs Dosa"), and interactive challenges. Strategic influencer partnerships and collaborations with local food bloggers were also set up to increase the restaurant’s visibility and attract new customers.