Tripture Travels & The Woods Living
Developing distinct yet complementary social media strategies for an affordable travel booking platform and a luxury brand offering high-end stays
EXPERTISE
Marketing
TEAM SIZE
2
PROJECT DURATION
-
OUTPUT
Social media
ACHIEVEMENT
Goal
The aim was to create a cohesive brand strategy for two very different businesses under the same banner. While Tripture’s brand needed to be positioned as a budget-friendly travel-booking service provider that catered to a B2C market, TWL was a luxury property offering that needed to appeal to high net worth investors. Properties under the TWL banner would invariably have to be listed on Tripture's platforms to drive bookings.
Process
To establish distinct identities for both brands, a brand identity system was put in place with Tripture leaning into vibrant, accessible branding and TWL focusing on a premium, minimalist look. Social media content included focusing on frequent, low-cost content for Tripture, and emphasis on premium visuals and influencer collaborations with high quality reels to attract high-end customers for TWL. Beyond that, the right kind of brochures and marketing collaterals were deployed across various streams to maximize reach and propagate brand awareness.
Result
The strategy led to a significant 45% increase in overall social media engagement, with Tripture gaining a 30% increase in user-generated content and TWL enjoying a 25% rise in bookings for high-end properties. The carefully crafted brand separation and cross-promotion strategy led to higher inquiries across both brands.
