Pipelines for book creation are very different from those for video creation. In fact, depending on whether the final output is a comic book, a fictional storybook, or non-fiction content, the workflow needs to have nuances. The very first step for us was to identify the main skillsets of the artists from inking to final color rendering. Once teams were distributed based on the skills, it became easier to streamline tasks. The major units included a writing team that catered to fiction and non-fiction content, an art team split across functions such as layering, blocking, inking, coloring, and paneling, and an animation team tasked with the job of adding new formats such as motion comics and cinematic pages. An approach across multiple formats and skillsets allowed the team to produce almost 2-3 releases on a weekly basis, of just original content. Apart from this, processes were put in place to cater to social media asks for Instagram and YouTube, and other content creation tasks such as SEO articles, blogs, and beyond. Newer styles such as claymation storytelling and games were also explored, in the ethos of finding new reading experiences for children. Smaller units also handled content operations and book uploads from an operational perspective.